Who is KPP?

Kentucky Performance Products (KPP) offers high-quality supplements designed to target specific problems. The company's supplements are intended to complement, not compete, with your horse's current feeding program. Each product is backed by sound research and a satisfaction guarantee.

KPP is located in Versailles, Kentucky, in the heart of Bluegrass country.

Who Are Our Customers?

Horse Owners

Horse owners are conscientious decision-makers, wanting only the best for their horses. As such, they turn to KPP and its dealers to supply their horses with research-based nutritional supplements.

Horse owners demand value for their horsekeeping dollars. KPP offers products that work for prices that won't overwhelm your budget.

Distributors and Dealers

Complete satisfaction of horse owners is the primary goal of KPP. This is best accomplished through teamwork, primarily from an efficient and dedicated distributor and dealer network. KPP realizes that distributors and dealers play a dual role in its success: they are customers first and partners second. Each is a vital link to horse owners.

Dealers are crucial to a successful sales and marketing program. KPP supports its dealers in numerous ways. First, it provides dealers with new and exciting product promotional material, which encourages enthusiasm among members of the sales staff. By having a consistent flow of promotional material, dealers have new avenues with which to introduce the products to horse owners.

Second, KPP understands the necessity of differentiating its products from similar ones. KPP offers dealers detailed information on how best to position a product within a given marketplace.

Third, KPP representatives are available for consultation and problem-solving. This dedication to distributor, dealer, and horse owner satisfaction is an important element in KPP's customer service protocol.